Learn from sellers who are in it.
We're in it every day — optimizing listings, managing campaigns, moving product. These are the insights and strategies we're learning in real time.
When a listing isn't performing, most brands start tweaking. They rewrite bullet points, test new images, adjust the title, add A+ Content. They do everything the blogs tell them to do. And nothing changes. The problem isn't that optimization doesn't work.
We've all seen bundles that make no sense. Three random products shoved together because someone had extra inventory. A "value pack" that saves the customer 50 cents. A bundle that costs more than buying the items separately. We've created bundles like this, and they didn't sell.
It's not uncommon for sellers to look at their ACoS and panic. 45%? That's terrible. 60%? Stop the campaign. The immediate reaction is to cut spend, tighten targeting, optimize until the number looks better. We did this too. For months, we chased lower ACoS like it was the only metric that mattered.
We talk to sellers every week who are doing the work. Their listings are optimized. PPC is running. They're tracking competitors and monitoring for unauthorized sellers. The tactics are there. The effort is there. But their results have plateaued.
