It's not uncommon for sellers to look at their ACoS and panic. 45%? That's terrible. 60%? Stop the campaign. The immediate reaction is to cut spend, tighten targeting, optimize until the number looks better. We did this too. For months, we chased lower ACoS like it was the only metric that mattered.
Learn from sellers who are in it.
We're in it every day — optimizing listings, managing campaigns, moving product. These are the insights and strategies we're learning in real time.
